OFIA · CASE STUDY
Website Agent
Claude SDK-powered agent that handles marketing copy changes from a Slack request to a live preview and merge in 12 minutes — without engineering involvement.
The problem
Every marketing copy change required a dev ticket. Simple changes — updating the hero headline, changing a CTA, reordering a section — sat in the engineering backlog for 2 days while developers worked on product features. Marketing couldn't move at the speed of their ideas. Campaign launches required coordinating with engineering. A/B tests stalled waiting for implementation. The dev team resented the interruptions; marketing resented the bottleneck.
Our approach
A Claude Agent SDK-powered website agent with access to the codebase, brand guidelines in Notion, and design system tokens. Marketing describes changes in plain language in Slack. The agent reads the codebase, understands the component structure, makes the change following existing patterns, pushes a preview branch, and sends a preview link for approval. On approval, it merges and deploys.
How it works
- Built on the Claude Agent SDK with GitHub MCP, Notion MCP (brand voice), and deployment integration.
- Receives marketing requests via Slack in plain English.
- Reads the relevant source files and understands existing component structure and conventions.
- Makes changes that match existing code patterns exactly.
- Creates a branch (e.g. marketing/hero-copy-update), pushes the diff, triggers a preview deploy.
- Posts the preview URL to Slack with approve / edit / decline buttons. On approval, merges to main and the deploy pipeline takes over.
What we shipped
- Claude Agent SDK runtime
- GitHub MCP + Notion MCP integration
- Slack approve / edit / decline UI
- Preview-deploy pipeline integration
- Auto-merge on approval
Impact
- Copy change cycle time: 2-day dev turnaround → 12 minutes from Slack request to live preview.
- Dev team reclaimed hours per week previously spent on copy tickets.
- Marketing ships on its own timeline.
Frequently asked questions
How can marketing teams make website copy changes without waiting for engineering?
Marketing teams can make website copy changes without engineering involvement by using a Claude SDK agent connected to the codebase and brand guidelines — they describe the change in Slack, the agent codes it, creates a preview, and deploys on approval in under 15 minutes.
What website changes can an AI agent make autonomously?
An AI website agent can autonomously handle headline copy, CTA text, section reordering, simple layout changes, and content updates — following existing code patterns exactly and running through a human preview-approval step before going live.
How much faster is an AI agent for website copy updates compared to a dev ticket?
An AI website agent reduces copy change cycle time from a 2-day dev ticket turnaround to approximately 12 minutes from Slack request to live preview, freeing engineering from routine copy work.
WANT THE SAME
Build this for your team in 4 weeks
Ofia is the AI build partner for mid-market knowledge orgs. We map your operating norms, ship the first agent in 2–4 weeks, and hand you the platform that runs them.
▶ contact@ofia.ai